Isha’s ishues - Rebrand Proposal
I got the right kind of wine drunk this time
Project: Rebranding of the terms gossiping and yapping
Date: Well, any date you read this
Prepared by: The one you love dearly, it’s me
1. Purpose of Rebrand
This rebrand is deeply necessary since my company (that’s me and my thoughts) deeply believe that we need to rebrand the concept of gossiping and yapping in our daily lives, since that is one of the core ways we as a community have always grown and bonded.
People since the dawn of time have used the power of speech to communicate and shape entire civilisations as we know them. We formed languages, systems, everything, just so we could continue conversing and living in harmony.
A change from seeing gossiping/yapping as something negative or waste of time, we (read: I) propose to see it as an activity to be incorporated in our daily lives as importantly as going to the dentist.
Someone remind me to go to the dentist on that note
2. Core Challenges
Several challenges come to mind in the process of this rebrand:
My very fun-hating bosses: They would rather we stay miserable and work rather than work as a group happily while talking about things that might/might not be very pertinent, but let us stay focused on our long days.
Other commitments of my friends are family: You’re saying you have a job and need to sleep on time, rather than hear my monologue on whether penguins can be mean to each other or not? Criminal
My sleepiness: As much as I would like to continue sharing my endless thoughts with anyone and everyone around me, my own exhaustion and general sleepiness often catches up to me and I’m left wondering what amazing point I was on the last time, (I vaguely remember a Ratatouille focused monologue but I know as much as you right now).
3. Rebrand Goals
How do you feel spending entire evenings and hours recounting the same stories with your friends hundreds of times? What about the moment you finally sit down with your mom after she’s been at your grandma’s place for weeks and you’re ready to hear about all the piping hot gossip she’s collected? What about that catch-up session with your office bestie when you signal them to quietly come downstairs when you need to let out some new frustrations of the day?
The purpose of this rebrand is to remember how good this feeling is and, as a group, vow at the end of the day to indulge in this beautiful activity together (read: with me).
4. Scope of Work
My scope of work is to share with you my random pieces of information and in return be overly invested on the random fact you heard one day and share my very real thoughts on it.
5. Timeline
I propose we start immediately.
Obviously
6. Estimated Budget
The budget I foresee being used is either some of your talking minutes or the price equivalent to a coffee/sweet treat, or a glass of wine. All of them would technically be free, though, because who wouldn’t feel overjoyed after an evening of random walks and talks, and that means no money was spent (= girl math)?
7. Success Metrics
I believe it is gonna be a success and my intuitions are divine + feminine, so I’mma skip through this.
Regards,
Isha
And that’s the end of that proposal. Thank you for reading so far! I am accepting enthusiastic agreement to this proposal as soon as you finish reading this
This idea came on one of my weekday wine nights, coupled with cuddles with my ted and a rewatch of one of my favourite trilogies, Before Sunrise (if you haven’t watched it, please do right away).
Seeing Jesse and Celine walk through random paths and talk about things like past relationships, love, capitalism, cynicism so effortlessly made me miss all my moments when time feels like it’s at a standstill, just to listen to those conversations that you keep looking back to, the ones that have you reminiscing on a random walk back at home.
I then began typing it out on my laptop (different draft) and ended up with something akin to a cry for help from someone who’s just started living alone and spends more time than needed with her thoughts on some nights.
Is this a cry for help? Or just a new (intelligent) format of an idea?
Well, I’ll let you decide, while you stay dumb and stay sexy and of course, call your friend, mom, relatives and get some new non-useful information today. Promise me, a couple of moments away from your brain does wonders sometimes :’)
Love this
Proposal accepted. Yap away we’re all here 💃🏻